Our Journey: From CMS to Digital Experience
What began in 2006 with the brothers Stefan and Josef Willkommer, a portion of courage, and an office in Rosenheim in need of renovation has developed into one of the leading IT service providers. The focus is on the upper midmarket in German-speaking countries. Today, TechDivision is much more than a technology partner - we are enablers of digital customer experiences.
We started with the TYPO3 content management system and our first web projects. But it was clear early on that the digital world was changing rapidly. In 2007, we discovered Magento - at the time a new open source commerce platform in its first alpha phase - and were immediately impressed. As a result, we became one of the first official Magento partners in Europe and one of the leading service providers for Magento in German-speaking countries right from the start.
The early focus on e-commerce and Magento proved to be groundbreaking: with projects for customers such as WMF or Ritter Sport, where 100,000 bars of unicorn chocolate were sold over the digital store counter in five minutes based on Magento (which at the time corresponded to the order volume of a pre-Christmas day on Amazon), our team became known both nationally and internationally.
With growth came new challenges - and opportunities. Since moving to the Spinnerei site in Kolbermoor in 2011, TechDivision has continued to grow. The transformation from a technology-driven agency to a strategic digitalization partner gathered pace. Today, we provide holistic support to medium-sized companies in particular: from digital vision and strategy development to technical implementation and marketing.
Following the acquisition of Magento by Adobe in 2018, we became part of the global Adobe ecosystem and were subsequently able to prove and further expand our leading position in the field of e-commerce in the Adobe world. Today, we belong to a small circle of strategic Adobe partners, are in very close regular contact, and work with Adobe on strategic topics.
The pandemic has also put us to the test. However, our consistent cloud strategy, agile team structures, and the courage to share responsibility have not only made us resilient but even stronger. Transparency, trust, and respectful cooperation are the basis of our collaboration today - with around 150 colleagues at several locations in the DACH region.
Some highlights of our company history to date
2006 - 2009
- New foundation - TechDivision GmbH
- Market entry Magento (2008)
- Magento Gold Partner
- TYPO3 Gold Member
- 1. Issue of the eStrategy magazine
- Start of cooperation with TH Rosenheim
- 10 employees
2010
- First collaboration with the Salzburg University of Applied Sciences
- 5.000 readers of the eStrategy magazine
- 13 employees
2011
- Office opening in the old Kolbermoor spinning mill
- Intensification of cooperation with TH Rosenheim
- 6.000 readers of the eStrategy magazine
- 22 employees
2012
- Foundation of TechDivision eConsulting
- TechDivision is the leading Magento agency in the DACH region
- Inclusion in TYPO3 PSL
- Organizer of the FLOW3 Experience Conference
- 9.000 readers of eStrategy
- 39 employees
2013
- Location opening in Munich
- World's 1st Neos.io project for American Express
- Start of the open source project appserver.io
- 67 employeesr
2014
- Exhibitors and speakers at the Magento Imagine conference in Las Vegas
- E-commerce presentations in Chicago, Las Vegas, London, Sydney
- appserver.io with over 1,000 downloads
- 69 employees
2015
- Magento Enterprise Solution Partner
- Presentation at the Global Scrum Gathering in Prague
- appserver.io with 5,000 downloads
- 71 employees
2016
- Expansion of the office in Kolbermoor
- Award as Google Premier Partner
- First usability test dinner in southeast Bavaria
- apperserver.io with over 10,000 downloads
- 76 employees
2017
- Further expansion of the office in Kolbermoor
- Magento roadshow in Munich, Frankfurt, and Hamburg
- New event series "New Work Meetup"
- First official Magento omni-channel partner
- 80 employees
2018
- TechDivision is represented with presentations at all official Magento events worldwide
- TechDivision becomes an Akeneo partner
- Foundation of the TechDivision Agile Coaching & Consulting Unit (ACC)
- X-Conference at the TH-Rosenheim with 230 participants
- 85 employees
2019
- TechDivision becomes Akeneo PIM Silver Partner
- Fuckup Nights in Munich and Rosenheim
- TechDivision becomes an Adobe Partner
- Organization of Meet Magento Germany with almost 600 participants
- Agile Scale Camp held in Munich for the first time
- 89 employees
2020
- TechDivision to work completely remotely from March 13 due to the pandemic
- Whitepaper and several webinars with best practices for working from home
- Remote Christmas party with food delivery
- 107 employees
2021
- Move to our new office in the SPINNEREIHOF in Kolbermoor
- Presentation at DMEXCO on our content commerce project for Volkswagen Classic Parts
- 130 employees
2022
- Opening of the SPIN Digital Experience Lab together with our partner Adobe
- Awarded the "Family Lion" by the city and district of Rosenheim
- Award as Akeneo Gold Partner
- 150 employees
2023
- Big networking event with Adobe & Erhardt+Leimer
- Participation in top events
- Renewed award as Google Premium Partner (top 3% of agencies in DE)
- Kununu Top Company 2024
- 164 employees
2024
- Start of collaboration with Shopify as a Shopify Plus Partner
- Innovation Dinner as a new event format with up to 140 participants
- Usability test dinners organized in other counties.
- 157 employees
We are proud of what we have achieved. But we are still a long way from reaching our goal. Because our story continues to be written every day - with new ideas, strong partnerships, and the conviction that digitalization primarily requires one thing: People with passion.
Stefan Willkommer, Co-Founder & CEO
Interested?
Then you can arrange a non-binding consultation with us here!
