Magento Open Source

With Magento, you get an open and highly flexible platform that can be adapted precisely to your individual business processes. The platform is also extremely mature and has developed over the years into one of the world's most widely used digital commerce solutions. Thanks to the open source approach and the software architecture used, existing functions can be expanded at any time, custom modules can be developed and workflows can be designed as your company needs them - without having to rely on rigid standards or restricted APIs.

Magento is ideal for complex e-commerce scenarios such as B2B stores with special pricing logic, individual quotation processes or extensive configurators. You decide for yourself which functions are in the foreground and how your store integrates into your system landscape - for example into ERP, PIM or CRM systems. A large number of connectors and middleware solutions are available for connecting various third-party systems, such as our Pacemaker are available.

With Magento Open Source, you have full control over your e-commerce system. You decide for yourself which hosting environment, partners, extensions or integrations you want to use - without any long-term dependencies on a specific provider. On request, Magento can also be operated entirely in Germany under the strictest data security requirements.

In contrast to purely proprietary SaaS solutions, you retain your data sovereignty and are not tied to fixed price structures, limited features or contractual obligations. This gives you maximum freedom in the further development of your platform - both technically and strategically. Especially in today's world, this can be a decisive advantage.

Magento grows with your company - regardless of whether you offer 1,000 or 100,000 products or whether your store needs to process 500 or 50,000 simultaneous users. With the right infrastructure - such as load balancing, caching solutions like Varnish or CDNs - your store will remain stable and performant even with heavy traffic.

For companies that regularly experience seasonal peaks, such as Black Friday or Christmas, this is a decisive advantage. Thanks to the open source approach, there is the greatest possible flexibility when it comes to choosing a hosting provider. In addition to the familiar cloud environments of hyperscalers, Magento can also be operated in data centers of German cloud hosters at any time, which guarantees additional independence and security.

With Magento, you can manage multiple stores, countries, brands or customer groups centrally from one installation. This means that you can manage all catalogs, prices, languages, currencies and tax rates conveniently in one place - allowing you to open up new markets quickly and cost-effectively.

Example: You operate different brands, each with their own domains and designs, but can still bundle product data and processes. This multi-store capability is a key competitive advantage for internationally active companies and significantly reduces costs and administrative effort in the long term.

Magento already provides a large number of professional features as standard, which you often have to go to the trouble and expense of upgrading on other platforms. These include complex discount rules, target group segmentation, cross-selling and up-selling, extensive product attributes, content management functions and flexible catalog and pricing logic.

Adobe Commerce also provides you with enterprise functions such as business intelligence, extended B2B features and personalized product recommendations. This saves you many additional extensions and avoids problems that can arise from an excessive number of third-party plug-ins.

Magento is one of the largest and most active e-commerce communities in the world. You benefit from a huge selection of extensions, themes, agencies, developers and specialized service providers who will quickly advance your project.

New innovations, proven solutions and best practices are constantly being created by this community. In addition, numerous training courses, certifications and support options are available to help you develop your team sustainably and remain independent of individual partners.

Magento is SEO-optimized from the ground up, supports GEO approaches to be found better by AIs and offers you all the important tools to improve your visibility in search engines. This includes clean URL structures, meta tags, canonical tags, sitemaps, structured data and integrated functions for search engine optimization.

Furthermore, the integrated CMS allows you to manage content pages, landing pages and blog articles directly in the store - without having to integrate external systems. This allows you to manage both your store and your content strategy efficiently from one platform and implement SEO measures in the best possible way.

Magento provides regular security updates and patches to ensure that your system is always up to date. The huge, global developer community ensures ongoing bug fixing. Thanks to granular role and rights management, two-factor authentication and other security functions, you can effectively protect sensitive customer data.

In the Adobe Commerce Cloud, you also benefit from a clearly defined shared responsibility model: Adobe takes care of the security of the infrastructure, while you concentrate on the secure operation of your store.

This gives you a high level of security and minimizes risks from attacks or data loss.

Magento has an API-first structure and is therefore ideally suited to modern e-commerce architectures. You can flexibly connect various frontends - such as classic web stores, progressive web apps (PWAs), mobile apps or IoT applications - and develop them independently.

This decoupling of frontend and backend makes your platform future-proof and opens up new opportunities for you to create innovative shopping experiences and react more quickly to new trends in the market.