Optimize your Digital Customer Experience with the Adobe Experience Cloud
The Adobe Experience Cloud is the leading digital experience platform that helps companies create personalized, data-driven customer experiences. With a powerful combination of AI-powered analytics, cross-channel marketing and customer insights, it ensures seamless and customized experiences along the entire customer journey.
Your benefits with the Adobe Experience Cloud:
- ✔ Real-time Personalization: Use AI-supported analytics to tailor content and campaigns to your target group.
- ✔ 360° Customer View: Integrate customer data from different channels for a comprehensive view of your users.
- ✔ Omnichannel Marketing and Commerce: Seamlessly manage campaigns across web, mobile, email, social media and more
- ✔ Automation & AI: Rely on innovative technologies to efficiently optimize processes and increase conversion rates.
- ✔ Security & Scalability: Benefit from a cloud-based, GDPR-compliant platform that grows with your business.
The valuation shown is from February 2024 (Source: Adobe)
The Adobe Experience Cloud at a Glance
With the Experience Cloud, Adobe offers a comprehensive suite of tools for creating, analyzing and optimizing digital experiences. It is divided into the categories Content, Data, and Journeys and includes powerful applications such as the Adobe Experience Manager, Adobe Commerce, Adobe Workfront, Adobe Analytics and Adobe Campaign which help companies to create personalized and data-driven customer experiences.
Among them is the Adobe Experience Platform forms the foundation and offers key features such as unified profiles, multi-cloud integration and data protection tools, while AI-powered models such as Firefly enable the automation and optimization of digital experiences.
Flexible Components
Performance Marketing
Adobe GenStudio for Performance Marketing is a generative AI-based application that enables marketing teams to create and deliver high-quality, brand-compliant campaign content across multiple channels. By using Large Language Models (LLMs), text can be generated and assets compiled for campaigns, with features for images and videos coming soon. The application also provides tools to personalize content for specific audiences and products and to reuse approved content to increase efficiency and consistency in marketing campaigns.
Content Management
Adobe Experience Manager is a comprehensive platform for content management across all channels. It integrates content and asset management, digital forms, manuals and learning management systems to help organizations deliver the right content to their customers anytime, anywhere. With tools such as Adobe Experience Manager Sites, digital experiences can be efficiently created, managed and optimized, while Adobe Experience Manager Assets enables the rapid adaptation and delivery of assets to different audiences and channels.
Workflow Management
Adobe Workfront is an extremely powerful and flexible work management software that helps organizations plan, assign and execute work processes. It offers features for centralizing work assignments, automating workflows, and reviewing and approving projects. By integrating different teams and tools, Workfront enables more efficient collaboration and optimizes the use of resources to complete projects on time and on budget.
E-Commerce (B2C and B2B)
Adobe Commerce (formerly Magento) is a modular e-commerce platform that enables companies to create both B2C and B2B experiences for multiple brands on a common platform. It offers features such as ultra-fast storefronts, real-time personalized shopping experiences and a flexible API-first architecture that supports fast time-to-market and easy integration with existing systems. By using AI-powered tools, companies can increase their conversion rates and offer their customers customized shopping experiences.
Personalization
The Adobe Real-Time Customer Data Platform (CDP) is a solution that enables companies to standardize and normalize known and anonymized customer data from all online and offline sources in real time. This results in usable customer profiles for B2B and B2C use cases that can be created without the use of third-party cookies. The platform also offers comprehensive data governance tools to ensure compliance with data protection regulations.
Adobe Target is a solution for A/B testing and multivariate testing that enables companies to optimize personalized customer experiences across multiple channels. By using AI-powered automation, marketing teams can customize experiences for each visitor, increasing the efficiency and effectiveness of their campaigns.
Data Analysis
Adobe Analytics is an advanced analytics solution that helps marketing, product and business teams understand their customers' behavior across channels, products and content. It offers features such as customer journey analytics, web and mobile analytics and product analytics to enable comprehensive insights into the entire customer journey and make informed business decisions.
The TechDivision 4D Approach
Behind the 4Ds are four phases that a project usually goes through with us: Discover, Design, Deliver, and Drive.
Our Success Storys
Relaunch of the online store based on Adobe Commerce & Adobe Experience Manager
After an initial proof of concept at the beginning of 2020, the project to migrate from Magento 1 to Adobe Commerce and Adobe Experience Manager was launched in October 2020. The go-live of the new content commerce platform with connection to existing third-party systems took place less than ten months after the start of the project in summer 2021. Since then, the platform has been continuously developed further.
International digital commerce platform for the HYDAC Group
The aim of the project was to create a powerful and scalable digital B2B commerce platform for the HYDAC Group that would standardize the external presentation of HYDAC's range of services and products and simplify it for the user. In addition, customers should be able to order products and spare parts easily and at any time.
International digital commerce platform with connection to SAP and Akeneo
The foundation for EGLO's digital development is a jointly developed digital strategy for the coming years, which we were able to develop in intensive workshops with managers and experts. At the heart of this is a digital commerce platform based on Adobe Commerce, which has now been rolled out in around 45 countries.
Adobe Commerce
Adobe Commerce is much more than just a versatile e-commerce platform for both B2C and B2B in particular.
It is an essential tool for companies that want to operate successfully in the digital world. Whether you're in fashion, retail or engineering, Adobe Commerce offers customized solutions that integrate seamlessly with your business models.
Imagine how Adobe Commerce can help you increase sales, build customer loyalty and take your brand to the next level. We'd love to show you some interesting use cases that demonstrate how companies around the world are using Adobe Commerce to revolutionize their e-commerce strategies and gain a competitive advantage. Be inspired by the possibilities and discover how Adobe Commerce can transform your business.
The Ultimate Platform for Personalized Customer Experiences and Data-Driven Insights
The Adobe Experience Cloud sets new standards and outperforms other systems with its outstanding capabilities in personalization, seamless integration, and AI-powered analytics.
Seamless Tool Integration
- Combines products such as Adobe Analytics, Adobe Target, Adobe Commerce, Adobe Experience Manager and Marketo Engage on one platform.
- Creates a seamless customer journey from content creation to automated marketing strategy.
Direct Integration of Creative Tools
- Tools such as Photoshop, Frames, InDesign and Forms seamlessly integrated.
Advanced Personalization Capabilities
- Personalize content and experiences in real time with Adobe Target and Real-Time CDP.
- AI and machine learning (Adobe Sensei) support the dynamic creation of relevant customer experiences.
AI-Supported Analysis (Adobe Sensei)
- Provides data-based insights and uncovers hard-to-see correlations.
- Transforms marketing strategies and takes data-based decisions to a new level
Omnichannel
- Consistent customer experience across web, mobile, social media, email and offline.
- Ensures seamless switching between channels and creates a coherent brand experience.
Unlimited Scalability and Flexibility
- Adaptation to the needs of medium-sized companies and global corporations.
- Cross-industry solutions for retail, finance, healthcare and media.
Integration of existing Software
- Compatible with SAP, Microsoft Dynamics, Hubspot, Salesforce, Akeneo, PLM and industry-specific applications.
Content and Data-driven Approaches
- Adobe Experience Manager (AEM) enables the creation, management, and delivery of high-quality content.
- Combining content and data management systems for targeted and effective display of content.
Adobe Experience Manager
The solution for seamless, personalized customer experiences across all channels
Discover Adobe Experience Manager (AEM) — the key platform for efficient content management and outstanding customer experiences. AEM enables companies to effectively design digital content and deliver seamless, personalized experiences across all channels.
- Create and publish web content effortlessly with AEM thanks to a user-friendly interface.
- Design personalized user experiences with AEM that are perfectly aligned with your visitors' behavior and increase their satisfaction.
- Coordinate content efficiently across web, apps, email and social media with AEM to reach your target audience in the best possible way.
- AEM works perfectly with Adobe Analytics, Target, and Campaign to provide comprehensive marketing and analytics capabilities and optimize your campaigns.
FAQs – Adobe Experience Cloud
What is Adobe Experience Cloud?
Adobe Experience Cloud is a suite of integrated solutions for marketing, commerce, analytics, content, and personalization. It helps companies create personalized customer experiences across channels—data-driven, AI-powered, and scalable.
Who should consider Adobe Experience Cloud?
Experience Cloud is designed for companies seeking to enhance digital customer experiences. It is ideal for large organizations and mid-market companies that are expanding across multiple channels and seeking to create personalized, data-driven experiences.
How do you approach an Experience Cloud project?
Successful projects start with a clear strategy: define goals, identify data sources, coordinate processes. This is followed by the selection of suitable modules such as AEM, Commerce, or Analytics. An experienced partner takes care of planning, implementation, integration, and training.
Where can I get a first impression of Experience Cloud?
You can experience Experience Cloud live at TechDivision's SPIN Digital Experience Lab in Kolbermoor. There, we demonstrate specific use cases and provide insights into technologies such as Adobe Commerce, AEM, and Adobe Analytics—in a practical and interactive way.
What is Adobe Commerce?
Adobe Commerce (formerly Magento) is a flexible e-commerce platform for B2B and B2C. It enables personalized shopping experiences, powerful product management, and seamless integrations with ERP, PIM, or CRM. The cloud architecture offers scalability and high security.
What are the advantages of Adobe Commerce?
Adobe Commerce combines flexibility, powerful features, and an open architecture. Retailers can automate processes, build personalized stores, and optimize experiences in real-time thanks to AI tools. This creates future-proof, scalable solutions for growing businesses.
What is Adobe Experience Manager Sites?
AEM Sites is a modern CMS for websites and digital touchpoints. It combines classic CMS functions with headless architecture and AI support. This allows content to be managed efficiently and delivered consistently across different channels.
What is Adobe Analytics?
Adobe Analytics provides in-depth insights into user and client behavior. With real-time reports, predictive analytics, and AI-powered insights, companies can make data-driven decisions and continuously improve their strategies.
Why use Adobe Analytics?
Adobe Analytics provides transparency into client behavior and reveals opportunities. This enables companies to target their marketing and commerce activities and create personalized, measurable experiences across all channels.
What is Adobe Target?
Adobe Target is the tool for personalization and A/B testing. It enables content and offers to be automatically tailored to the needs of individual users, increasing conversion rates and customer satisfaction.
In practice, how does Adobe Target function?
Target enables testing of different variations of a page. AI recognizes in real time which variation is most suitable for the user and automatically displays it, resulting in personalized, data-driven experiences.
What role does AI play in Adobe Experience Cloud?
AI is integrated into many modules of Experience Cloud. It helps analyze data, personalize content, and automate processes—for more efficient workflows and better customer experiences.
How long does an Experience Cloud project typically take?
The duration depends on the scope and complexity. Smaller projects can be implemented in a few months, while comprehensive digital transformation projects often take 6–12 months or longer. Good planning speeds up implementation.
Why should I involve a partner like TechDivision?
An experienced partner knows best practices and typical stumbling blocks. TechDivision accompanies the entire process—from strategy to implementation to training—and ensures that projects are implemented efficiently and sustainably.
Experience the Adobe Experience Cloud live at SPIN
Was that a bit too much input? With the SPIN Digital Experience Lab, we have created a globally unique showroom together with Adobe. In a coherent environment, you can not only experience a wide variety of tools, such as Adobe Experience Cloud in combination with related or adjacent tools and technologies such as Akeneo PIM. Or the use of digital twins in customer support. You can also try them out for yourself.
TechDivision's digital experts are available for a standard guided tour of SPIN if you are interested. Alternatively, we are also happy to prepare use cases tailored to your requirements.
Are you intrigued?
You can book a non-binding meeting with our consulting team here.
