TechDivision is one of the most experienced Adobe commerce partners in Europe. Since 2006, we have been supporting companies from a wide range of industries in the realization of sophisticated e-commerce solutions - from B2C and B2B to complex B2X scenarios. Since fall 2007, we have been working intensively with Magento as the predecessor of Adobe Commerce.
With more than 40 certified in-house developers and software architects, we rely on in-depth technical expertise and seamless integration into existing IT landscapes. Over the years, we have successfully implemented a large number of e-commerce projects in a wide range of industries and designs.
We are particularly strong in the connection of third-party systems such as ERP (especially SAP), PIM, DAM and CRM and rely on tried-and-tested, proprietary connectors and a powerful and flexible middleware solution. Our focus: individual, scalable commerce solutions that are also convincing in highly complex projects.
With the award of Florian Sydekum as Adobe Commerce Champion 2025/2026 our leading position has once again been officially confirmed by Adobe.
Why we are one of the leading Adobe Commerce Partners in the DACH region ...
... and one of the few partners who also have the specialization for Adobe Experience Manager.
+60
Certifications
Specialized
Adobe Commerce
+100
E-Commerce projects
Specialized
Adobe Experience Manager
+40
Certified In House Specialists
Adobe Gold Partner
since 2018
Applications in which we are particularly strong
Content Commerce Platforms
These combine or supplement e-commerce with high-quality content such as blog articles, videos or tutorials. This ensures a comprehensive digital experience across all relevant touchpoints and provides prospective customers with all the necessary information, thus positively supporting the purchasing process.
Online Stores
(B2C, B2B & B2X)
Digital commerce
platforms enable companies in both the B2C and B2B environment to offer and sell products and services online at any time via the relevant touchpoints. In the B2B environment in particular, there are often special requirements due to complex, configurable products or highly customized prices.
Customer Portals (Self Service)
Customer portals are self-service platforms that offer customers a central access point to manage their orders, invoices, support requests or personalized offers. This can relieve the burden on support and provide customers with 24/7 access.
Combined B2B/B2C Solutions
Hybrid commerce platforms that cover both the complex requirements of B2B commerce and the user-friendly expectations of B2C customers - all via a central infrastructure.
Composable Commerce Set-up
Flexible and modular commerce solutions that seamlessly combine various specialized tools and microservices to create customized e-commerce systems.
Integration of Third Party Systems
Connecting e-commerce systems to central business software such as SAP enables efficient processes, standardized data maintenance and better customer interactions. Among other things, we provide tried-and-tested middleware for this purpose.
Our Services in the Area of Adobe Commerce
With an in-house team of more than 40 Adobe-certified developers and software architects, we have one of the most experienced Adobe Commerce teams in Europe.
Store Concept
Everything starts with a vision. Let's analyze the key questions together: How is your business model structured? Who are your ideal customers, and how do you define your target group?
Which competitors exist, how do they present themselves, and what strategies can you use to stand out from them? By working closely together, we develop a customized store concept that is tailored to your specific needs and goals.
Store Optimization
Have you ever wondered how you can optimize your current online store? After the launch is before the launch, and only through regular analysis and targeted optimization measures will you get the most out of your project. We can help you with this.
With our in-house experts and more than 19 years of e-commerce experience, we are ideally equipped to not only make your online store appealing, but also to further develop it in a targeted manner and effectively increase your sales.
Store Development
We transform your vision into a functioning online store! Our design team develops a customized design for your target group that is not only visually appealing, but also works. We also offer individual usability tests on request.
We take over the complete setup of your store, develop the required functionalities, optimize the processes, seamlessly integrate existing third-party systems, especially ERP and PIM, and thoroughly test every process. Our Google-certified online marketing experts ensure that your store is visible and successful in the digital space.
Migrations from existing Store Systems
Are you currently considering migrating your existing store system to the powerful Adobe Commerce platform? Imagine the possibilities for online business with a seamless, user-friendly, highly customizable, and scalable solution.
Our team specializes in migrating from a wide variety of e-commerce platforms, including Oxid, Magento, Shopware, and even content management systems like TYPO3 or complex custom developments. Let's take the next step into the future of your e-commerce success together and turn your vision into reality.
We guarantee a seamless conversion of your existing online store to the Adobe Commerce platform without your business coming to a standstill.
Current Adobe Commerce Customers
Below are three examples of current Adobe Commerce projects in both the B2C and B2B environments.
Relaunch of the online store based on Adobe Commerce & Adobe Experience Manager
After an initial proof of concept at the beginning of 2020, the project to migrate from Magento 1 to Adobe Commerce and Adobe Experience Manager was launched in October 2020. The go-live of the new content commerce platform with connection to existing third-party systems took place less than ten months after the start of the project in summer 2021. Since then, the platform has been continuously developed further.
International digital commerce platform for the HYDAC Group
The aim of the project was to create a powerful and scalable digital B2B commerce platform for the HYDAC Group that would standardize the external presentation of HYDAC's range of services and products and simplify it for the user. In addition, customers should be able to order products and spare parts easily and at any time.
Modern B2B digital experience platform with integrated customer portal
With the new B2B webshop for spare parts and components, Erhardt+Leimer is implementing a key component of its digital strategy and creating flexible, efficient customer service - at any time and from any location. E+L is pursuing the goal of consistently expanding its B2B business and sustainably inspiring customers with a digital experience at B2C level.
Integration of Existing Third Party Systems
Connecting different ERP systems in particular is one of the key challenges in digital commerce projects.
Based on the Adobe Commerce Starter Kit and taking into account the new Adobe reference architecture, we have worked with Adobe to develop a Basic connector for SAP S4/HANA together with Adobe. This innovative framework offers preconfigured integrations for product, customer and order data, supported by a serverless architecture for maximum scalability and speed.
Automated onboarding scripts and optimized data mapping processes significantly reduce development time and costs. An outstanding feature is the "last mile" customization, which ensures tailor-made solutions for individual business requirements. The certified integration enables real-time synchronization between SAP and Adobe Commerce, ensuring a seamless customer journey.
ADOBE APP BUILDER
Seamless integration and flexible extension of the Adobe Experience Manager
With the Adobe Developer App Builder, you can seamlessly extend the functionality and business logic of the Adobe Experience Manager across all Adobe solutions and integrate them smoothly into your existing IT infrastructure. Develop customized microservices and single-page applications that are precisely tailored to your business requirements.
- Comprehensive extensibility - A standardized extension concept for all Adobe solutions - preconfigured with all relevant Adobe APIs and events.
- Rapid time to value - A comprehensive framework for developing, managing and running applications within the Adobe infrastructure, enabling rapid delivery of innovative customer experiences.
- Maximum flexibility - Seamlessly integrates proprietary and third-party technologies and supports customized workflows according to your needs.
Adobe Commerce as a Cloud Service
Adobe Commerce as a Cloud Service is the cloud-based version of Adobe Commerce (formerly Magento) - developed for companies that expect maximum performance, security, and flexibility. The platform runs entirely in a modern cloud environment managed by Adobe.
This eliminates complex hosting and maintenance issues. Updates, security patches, and deployments are rolled out automatically, while scalability and availability at the enterprise level are guaranteed by Adobe.
Particularly exciting: As part of the Adobe Experience Cloud, Adobe Commerce can be seamlessly integrated with tools such as Adobe Experience Manager, Analytics, or Target - for personalized customer experiences along the entire customer journey and a commerce experience that has a measurable impact.
Cloud-native
Scale your commerce platform flexibly and handle peak traffic, order, and search loads with confidence - thanks to a secure, distributed cloud infrastructure that is fully managed by Adobe.
Continuous updates
Benefit from automated, regular updates and deployments that improve security and performance - without the effort of manual system maintenance or time-consuming release cycles.
DevOps & CI/CD integrated
Use integrated tools for development, testing, and deployment to bring changes into your live environment faster, more securely, and more efficiently - including automatic pipeline processes.
Maximum security & performance
Rely on an enterprise environment with automatic scaling, CDN, global caching, and continuous monitoring - for stable performance, high availability, and maximum data security.
Immerse yourself in the world of Adobe Commerce
Experience firsthand how Adobe Commerce can take your digital commerce strategy to the next level. Get a no-obligation consultation now or visit our innovative SPIN Digital Experience Lab.
At SPIN, we invite you to test Adobe Commerce in a realistic environment - interactively and directly in combination with the solutions of the Adobe Experience Cloud.
FAQs – Adobe Commerce
What is Adobe Commerce?
Adobe Commerce, formerly known as Magento Commerce, is a leading e-commerce platform that empowers businesses of all sizes to create and manage scalable, high-performance online stores. It combines robust commerce capabilities with the powerful marketing and analytics tools of the Adobe Experience Cloud.
What are the main advantages of Adobe Commerce over other platforms?
Adobe Commerce offers a unique combination of flexibility, scalability and a comprehensive suite of integrated tools. Unlike many other platforms, it allows you to customize and expand your e-commerce business almost indefinitely without compromising on performance.
What type of company is Adobe Commerce best suited to?
Adobe Commerce is ideal for medium-sized to large companies (B2B and B2C) that want to grow and need a platform that can grow with their complex requirements. This includes companies with large product catalogs, complex pricing models or international markets.
How does Adobe Commerce support the personalization of the shopping experience?
By integrating with Adobe Sensei, Adobe's AI and machine learning technology, Adobe Commerce can provide personalized product recommendations, search results, and shopping experiences in real time. This increases customer loyalty and satisfaction.
How does Adobe Commerce ensure the security of my online store?
Security is a top priority for Adobe Commerce. The platform offers advanced security features such as PCI compliance certification, regular security patches, and a dedicated security team review to protect your business and customer data.
Can I connect Adobe Commerce to my existing ERP system?
Yes, Adobe Commerce is known for its excellent integration capabilities. It offers standardized APIs and a wide range of extensions that enable a seamless connection to most ERP, CRM, and marketing automation systems.
How does Adobe Commerce support the growth of my business?
The platform is designed to grow with your business. Thanks to the flexible architecture and cloud infrastructure, you can easily enter new markets, add additional product lines, or handle seasonal traffic peaks without compromising performance.
Which marketing tools are integrated in Adobe Commerce?
Adobe Commerce offers powerful marketing features such as advanced search engine optimization (SEO), promotion rules, flexible coupon systems, and segmentation tools as standard. As part of the Adobe Experience Cloud, you can also link the platform with Adobe Experience Manager, Adobe Analytics, and Adobe Campaign for an even more comprehensive customer experience.
How does Adobe Commerce help me reach mobile users?
The platform is designed from the ground up for "mobile first". With responsive themes, optimized checkout processes, and Progressive Web Apps (PWA), Adobe Commerce can offer a seamless and fast shopping experience on all mobile devices.
What does "headless commerce" mean in the context of Adobe Commerce?
Adobe Commerce supports a headless architecture where the presentation layer (the "head") is decoupled from the backend platform. This allows companies to use flexible front-end technologies to create innovative user interfaces such as interactive kiosks, IoT devices, or voice assistants, while the powerful back-end of Adobe Commerce manages the commerce logic.
How does Adobe Commerce help with global expansion?
Adobe Commerce offers features for multi-store setups that allow you to manage multiple online stores with different languages, currencies, and tax rates from a single admin interface. This greatly simplifies global expansion.
What role does the community play in the Adobe Commerce ecosystem?
The Adobe Commerce ecosystem has a huge and active developer community worldwide. This means access to thousands of extensions and themes, a wide range of experienced agencies and developers, and continuous innovation by community members.
Interested?
Simply fill in the form opposite or send us an e-mail to anfragen (at) techdivision.com or call us on +49 8031 22105-0.
