Adobe Experience Manager (AEM) is the central content and experience management system within the Adobe Experience Cloud. As the core of a modern Digital Experience Platform (DXP), AEM combines powerful functions for content management, digital asset management, and personalization in a single solution. Companies can use it to centrally control, personalize, and efficiently scale content, campaigns, and digital touchpoints across all channels - for consistent brand experiences in real time.
TechDivision has many years of experience with Adobe Experience Manager from numerous successful projects - both as a stand-alone solution and in combination with Adobe Commerce as part of sophisticated content commerce scenarios. As an Adobe-certified AEM specialist with numerous certified consultants, developers, and software architects, we are one of the leading AEM partners in the German-speaking world.
Achieve Success with Adobe Experience Manager!
For many years, AEM has been recognized by various analysts as one of the leading digital experience platforms that makes it possible to deliver digital experiences on an entirely new level.
Omnichannel Content Management
Create content once and deliver it seamlessly across web, mobile, apps, IoT and all other digital touchpoints. AEM enables consistent brand experiences across all channels.
Personalization in Real Time
Use AI-powered personalization with Adobe Sensei to deliver customized content in real time. Increase engagement and conversion through relevant, target group-specific experiences.
Enterprise Scalability
AEM as a Cloud Service offers automatic scaling, maximum availability and global performance. Handle millions of page views and manage thousands of websites centrally.
Seamless Adobe Integration
Benefit from full integration into the Adobe Experience Cloud with Analytics, Target, Campaign and Commerce. Create unique digital experience ecosystems.
Headless and Hybrid Functions
Take advantage of the flexibility of headless architectures or traditional CMS approaches. AEM supports both models and enables seamless API-first integrations.
Company-wide Security
Meet the highest security standards with enterprise-grade compliance, automatic backups and comprehensive governance features, especially for regulated industries.
Our Adobe Experience Manager services
New AEM Development
Design and implementation of individual websites, customer portals, and content platforms based on Adobe Experience Manager seamlessly integrated into the Adobe Experience Cloud and perfectly aligned with your digital strategy.
Migration to AEM
Secure and structured migration from existing CMS solutions such as TYPO3, WordPress, or Drupal to Adobe Experience Manager, including content mapping, SEO transfer, and training for your editors.
AEM Support & Maintenance
Ongoing support for your AEM instance, from regular updates and security patches to technical support, monitoring, and continuous development of your digital platform.
AEM Relaunch
Modernization and optimization of existing AEM installations, from technical updates and performance tuning to the integration of new functions and experience components.
Multi-site Management
Development and management of complex multi-site or multi-brand structures for international companies with consistent brand presence, centralized content control, and local flexibility.
AEM Audits & Optimization
Comprehensive analysis of your existing AEM environment, including code review, performance check, security audit, and specific recommendations for action to improve stability and efficiency.
Adobe Edge Delivery Services: The Future of Content Management
Adobe Edge Delivery Services is the modern rendering and performance architecture of Adobe Experience Manager. It enables companies to deliver content in real time via a global edge network that is extremely fast, secure, and highly scalable. By focusing on "edge-native" delivery, loading times are massively reduced, and changes to content are visible worldwide in seconds. Edge Delivery Services thus provide the basis for first-class digital experiences regardless of the end device or location.
As an Adobe Experience Manager specialist with many years of project experience, we support you in the implementation of Edge Delivery Services, from strategic consulting and technical integration to the optimization of performance and deployment processes.
Highest Performance through Edge Rendering
Content is rendered and delivered directly to the geographically closest edge server. This means users benefit from lightning-fast loading times and an optimized user experience worldwide.
Simple Content Maintenance
Changes to content can be made using Microsoft Word or Google Docs without the need for training and are visible in real time, without time-consuming deployments or caching validations. This increases agility and significantly shortens time-to-market.
Seamless Integration with AEM and Adobe Experience Cloud
Edge Delivery Services are fully integrated into Adobe Experience Manager and the Experience Cloud. This allows content and commerce experiences to be consistently controlled and combined, ideal for content-driven commerce.
Optimized for Google Core Web Vitals & SEO
Extremely fast delivery, server-side rendering, and state-of-the-art frontend optimization automatically improve Google Core Web Vitals, leading to better rankings and a higher conversion rate.
Next-Level Content Management and Web Performance
Much more speed and efficiency for your websites with Adobe Edge Delivery Services. Martin Bürgi from Adobe shows the future of content management.
Experience how Adobe Edge Delivery Services can revolutionize the loading times and content performance of your website or online store without changing your existing IT infrastructure. In our webcast with Adobe, we will show you how companies can sustainably increase their digital visibility and conversion through lightning-fast pages, seamless content maintenance, and the use of GenAI and experimental optimization.
Whether SAP Commerce Cloud, commercetools, or Spryker, Edge Delivery Services brings measurably more speed, efficiency, and flexibility to your digital experience architecture. Ideal for IT and digital decision-makers who want to achieve the next leap in performance.
AEM + Adobe Commerce: The Perfect Combination for Content Commerce
The integration of Adobe Experience Manager with Adobe Commerce creates a unique content commerce platform that goes far beyond traditional e-commerce solutions.
- Seamless integration of high-quality content and e-commerce functions
- Personalized product recommendations based on content interactions
- Unified management of product catalogs and content assets
- Optimized customer journeys from inspiration to purchase
- Scalable B2B and B2C commerce functions
- Multi-brand and multi-site management from a single system
Our Expertise
As one of the few Adobe partners with specializations in both Experience Manager and Commerce, we have unique expertise in the integration of both systems.
We have successfully implemented content commerce platforms for international corporations that serve millions of users every day and meet the highest performance standards.
Areas of Application for Adobe Experience Manager
Global Corporate Websites
Multi-site management for international corporations with consistent brand experiences and local customization in over 40 countries.
Content Commerce Platforms
Seamless integration of high-quality content and e-commerce for comprehensive digital experience strategies.
B2B Customer Portals
Personalized self-service portals with role-based access, individual prices, and tailored content.
Campaigns & Microsites
Quickly create and manage marketing campaigns with edge delivery services for optimal performance.
Mobile & App Experiences
Headless content delivery for native apps, progressive web apps and IoT applications via powerful APIs.
Intranet & Digital Workplace
Central content hubs for internal communication, document management and collaborative workspaces.
Current Adobe Experience Manager Customers
Below are three examples of current Adobe Experience Manager projects in both B2C and B2B environments.
Relaunch of the online store based on Adobe Commerce & Adobe Experience Manager
After an initial proof of concept at the beginning of 2020, the project to migrate from Magento 1 to Adobe Commerce and Adobe Experience Manager was launched in October 2020. The go-live of the new content commerce platform with connection to existing third-party systems took place less than ten months after the start of the project in summer 2021. Since then, the platform has been continuously developed further.
Modern B2B digital experience platform with integrated customer portal
With the new B2B webshop for spare parts and components, Erhardt+Leimer is implementing a key component of its digital strategy and creating flexible, efficient customer service - at any time and from any location. E+L is pursuing the goal of consistently expanding its B2B business and sustainably inspiring customers with a digital experience at B2C level.
Digital experience in the cloud
To supply and inform its customers in 14 European countries, including Germany, Sweden, Denmark, the Netherlands, Italy, France, Hungary, Austria and the UK, E.ON maintains over 70 websites, which are accessed more than 20 million times a month. E.ON relies on AEM as a Cloud Service for this.
Experience Adobe Experience Manager live
Discover how AEM can revolutionize your digital experience strategy. Arrange a free initial consultation or visit our SPIN Digital Experience Lab.
At SPIN, you can not only experience Adobe Experience Manager live in a cohesive environment, but also try it out for yourself - together with the other tools in the Adobe Experience Cloud.
FAQs – Adobe Experience Manager
What is Adobe Experience Manager (AEM)?
AEM is a comprehensive content management system (CMS) that is part of the Adobe Experience Cloud. It enables the creation, management, and optimization of digital experiences across different channels.
What core functions does AEM offer?
The main functions include the management of web content (Sites), the management of digital assets (Assets), the management of mobile applications (Mobile), the management of forms (Forms), and the management of communities.
What advantages does AEM offer over other CMS?
AEM is a holistic platform that combines a CMS with a digital asset management (DAM) system and marketing automation tools. This enables a consistent brand experience across all digital touchpoints.
Why should you use AEM as a CMS?
AEM is particularly useful for companies that need to deliver personalized, scalable experiences in real time. It enables the centralized management of content and assets for global campaigns and different target groups.
What is a Digital Experience Platform (DXP)?
A Digital Experience Platform (DXP) is an integrated solution that enables companies to centrally control and orchestrate all digital touchpoints, from websites and apps to personalized campaigns. The aim is to provide consistent, personalized, and data-driven customer experiences across all channels. Modern DXPs such as the Adobe Experience Manager combine content management, personalization, analytics, and marketing automation in one platform.
What is the difference between a DXP and a content management system?
A classic content management system (CMS) is primarily used to create and manage content and output it on websites. A digital experience platform (DXP) goes much further: it links content with customer data, marketing, and commerce processes, enabling a personalized approach along the entire customer journey. In short, the CMS is the basis for content, the DXP creates a networked, data-driven experience.
How does AEM support the personalization of content?
AEM works closely with Adobe Target and Adobe Analytics to enable real-time personalization based on user behavior. Content, offers, and layouts can be dynamically adapted to increase relevance for the individual user.
Is AEM suitable for large companies?.
Yes, AEM is specifically designed to meet the needs of large enterprises and global brands. It offers high scalability, enterprise-class security features, and the ability to manage complex workflows and multilingualism.
How does AEM contribute to the efficiency of marketing and IT teams?
AEM offers an intuitive user interface that allows marketers to manage content themselves without having to rely on IT. At the same time, it provides developers with a robust, extensible platform for customizations and integrations.
How does AEM differ from WordPress, Drupal or TYPO3?
While open source systems such as WordPress, Drupal, or TYPO3 are primarily geared towards classic web content management, Adobe Experience Manager (AEM), as part of the Adobe Experience Cloud, is a fully integrated Digital Experience Platform (DXP). AEM combines content, data, and AI-supported personalization in an enterprise architecture that has been specially developed for international brands, complex organizational structures, and high security and performance requirements.
Unlike the aforementioned systems, AEM can be seamlessly combined as a cloud solution with other Adobe tools such as Analytics, Target, Workfront, or Commerce, and can therefore be used as the central foundation for a consistent, cross-channel customer experience.
What is the difference between AEM Sites and AEM Assets?
AEM Sites is the CMS module for creating and managing websites. AEM Assets is the integrated digital asset management (DAM) system that centralizes the storage, management, and distribution of digital assets such as images, videos and documents.
Is the Adobe Experience Manager cloud-based?
Yes, the current version of AEM as a Cloud Service is a fully managed, cloud-native solution. This means that Adobe manages the infrastructure, updates, and scalability for you, resulting in greater reliability and agility.
Does the Adobe Experience Manager offer integration options?
AEM integrates seamlessly with the Adobe Experience Cloud, including tools such as Adobe Analytics, Adobe Target, and Adobe Commerce. There are also various APIs that enable integration with third-party systems.
How secure is Adobe Experience Manager?
AEM has comprehensive enterprise-level security features. In the cloud version, security updates and patches are automatically managed by Adobe to ensure that the platform always complies with the latest security standards.
Interested?
Simply fill in the form opposite or send us an e-mail to anfragen (at) techdivision.com or call us on +49 8031 22105-0.
