Today, images, videos, 3D files, and marketing materials are at the heart of digital brand communication. But with growing data volumes and increasing complexity, conventional systems quickly reach their limits. Adobe Experience Manager Assets (AEM Assets) offers the ideal solution here: a powerful digital asset management (DAM) solution that helps companies to centrally manage and organize their digital content and make it available across all channels securely, scalably, and supported by AI.
With AEM Assets, you can manage all media processes more efficiently, from creation and approval to global playout. You benefit from the seamless integration of Adobe Creative Cloud with the leading design and creative tools Photoshop and InDesign. Intelligent functions such as automatic keywording, versioning, rights management, and dynamic provision ensure maximum transparency and speed in all content workflows.
As an experienced Adobe Experience Manager partner with numerous certified specialists, we support you in the implementation, integration, and optimization of AEM assets, whether as a stand-alone solution or as part of a comprehensive Digital Experience Platform (DXP). This allows you to create the basis for consistent brand presence, shorter time-to-market cycles, and greater efficiency in marketing, sales, and communication.
Special Features of AEM Assets
Seamless Integration into the Adobe Experience Cloud
AEM Assets is fully embedded in the Adobe Experience Cloud and works seamlessly with tools such as AEM Sites, Adobe Commerce, Creative Cloud, and Workfront. This creates a holistic content workflow, from creation, approval, and management to cross-channel playout.
AI-Supported Automation with Adobe Sensei
Adobe Sensei, the integrated AI platform, takes over recurring tasks such as keywording, searching, and duplicate detection. This saves your team's time, reduces sources of error, and allows them to focus on creative and strategic tasks, for noticeably greater efficiency in the content lifecycle.
Cloud-Native Architecture with Automatic Updates
AEM Assets as a Cloud Service offers maximum scalability, security, and performance. Adobe takes care of updates, maintenance, and infrastructure management; your teams benefit from a modern, future-proof platform that automatically adapts to growing requirements and is always up to date.
Central Governance and Role-Based Access Control
AEM Assets enables fine-grained assignment of rights, allowing you to control exactly who can view, edit, or publish which content. This allows you to retain control over all assets, minimize compliance risks, and ensure that only verified content is used worldwide.
Highest Performance and Global Availability
Thanks to the cloud-based architecture and the global CDN, assets are delivered quickly and reliably worldwide. Whether your teams are working in Munich, New York, or Singapore, they always have access to the same, up-to-date content. This ensures consistent brand presence and fast loading times on all channels.
Our Services around Adobe Experience Manager Assets
With Adobe Experience Manager Assets, we implement powerful digital asset management solutions that bundle your digital content centrally, organize it efficiently, and make it intelligently usable.
AEM Assets Implementation
We support you with the introduction of Adobe Experience Manager Assets as a central platform for your digital asset management (DAM), from requirements analysis and architecture to seamless integration into your existing system landscape.
Integration into Marketing & Commerce Systems
We link AEM assets with systems such as Adobe Experience Manager Sites, Adobe Commerce or other third-party systems such as Akeneo PIM, CRM, or ERP systems. In this way, we ensure that your digital content is available wherever it is needed.
AEM Assets as a Cloud Service
Benefit from a modern, scalable cloud infrastructure with automatic updates, integrated security, and maximum performance. We support you in setting up, adapting, and continuously optimizing your cloud environment.
Managed Services & Support
Even after the go-live, we are at your side with technical support, performance optimization, and proactive support so that your DAM system runs smoothly at all times.
Migration & Consolidation
We migrate existing media assets from legacy systems or file archives to AEM Assets, including automated metadata transfer, version management, and structured tagging concepts for maximum efficiency.
Custom Workflows & Automation
We develop individual approval, translation, and publication workflows and automate routine processes to reduce the workload on your content teams and shorten time-to-market.
Training & Enablement
We make your teams fit for the daily handling of AEM assets, from the efficient management of large media data to the optimal use of smart tags, versioning, and AI-supported content search.
AEM Assets - Enterprise Functionalities for Your Perfect Market Presence Worldwide
More reach, less effort, with intelligent content orchestration
Discover new standards for digital media experiences with Dynamic Media
With Dynamic Media, images and videos can be played out automatically in the optimum resolution, size and quality - for every device, every channel and every target group. This allows you to create consistent, high-performance and impressive brand experiences - without any manual cropping or time-consuming adjustments. Thanks to intelligent automation and integrated personalization, content can be published faster and played out in a more targeted manner.
Protect your brand and meet the highest compliance standards with digital rights management
AEM Assets offers integrated functions for digital rights management (DRM) that ensure that your teams only use licensed and approved content. Rights, usage periods and regional restrictions can be managed and monitored centrally. This gives you full control over your digital brand material at all times - and minimizes legal risks and unwanted misuse of sensitive content.
Efficient brand management at the highest level with the AEM Brand Portal
The AEM Brand Portal enables the simple and secure provision of approved brand assets for internal teams, partners and agencies - regardless of location. This ensures that everyone involved is working with the latest logos, images and campaign materials. Automated workflows and differentiated access rights make brand management more efficient, secure and globally consistent.
Comprehensive integration into the content supply chain
AEM Assets can be seamlessly integrated into the Adobe Experience Cloud and other systems such as Adobe Workfront, Adobe Creative Cloud or PIM/ERP solutions. This turns content creation, approval, management and playout into an end-to-end process. Marketing, product and creative teams work on a shared platform - with clear processes, fewer points of friction and significantly faster time-to-market.
AEM Assets Customers
Below are three examples of current Adobe Experience Manager Assets customers.
Consolidation of three DAM systems
With the help of Experience Manager Assets, three existing DAM systems were consolidated to create a centralized content storage location and take advantage of reusable components for the web or its mobile app.
Content Supply Chain with AEM Assets
Required assets are transferred to AEM Assets via a standard workflow using Adobe Workfront and an approval process and stored centrally as a final version. All requests and approvals are documented in the project workflow, reducing the compliance effort.
Integrated platform for brand communication
Adobe Experience Manager Assets Managed Services ensures smooth access to a central DAM. This provides employees with text, graphic and video elements that are optimized for all brand channels.
Discover AEM Assets Live in Action
In the SPIN Digital Experience Lab, you have the opportunity to experience Adobe Experience Manager (AEM) assets and other Adobe Experience Cloud solutions up close and test them yourself. Find out how seamlessly integrated digital asset management can optimally support your content strategy.
Experience comprehensive networking. In the SPIN Digital Experience Lab, you will see how AEM Assets acts as a central platform for digital content and works seamlessly with Adobe Target for personalized playout, with AEM Sites for efficient publishing, and with Adobe Campaign for campaign management. Experience smooth processes and efficient collaboration in real time.
FAQs – Adobe Experience Manager Assets
What is Adobe Experience Manager (AEM) Assets?
Adobe Experience Manager (AEM) Assets is the central digital asset management (DAM) of the Adobe Experience Cloud. It bundles all digital content - from images and videos to documents - in one place and makes it easy for marketing, product and creative teams to find, use and share. This creates a uniform content basis that accelerates processes, keeps brand appearances consistent and improves collaboration throughout the company.
How does AEM Assets help in the search for content?
AEM Assets uses the AI-supported technology from Adobe Sensei. This technology automatically assigns tags and metadata to assets, which significantly speeds up searches and improves the findability of content.
What is Dynamic Media in AEM Assets?
Dynamic Media is an extension of AEM Assets that automatically optimizes images and videos for every end device, format and resolution. This eliminates the need to manually create different variants. Content is rendered, cropped and delivered in real time - always in optimum quality and speed. This ensures high-performance digital experiences across all channels and significantly reduces the maintenance effort.
What AI features does AEM Assets provide?
AEM Assets uses Adobe Sensei to automate processes and manage content intelligently. The AI supports automatic tagging (smart tags), recognition of visual similarities, automatic cropping and focusing of images and intelligent search, among other things. This saves you time, avoids duplicates and increases the quality of content throughout your organization.
What advantages does AEM Assets as a Cloud Service offer?
With the cloud version, you benefit from automatic updates, high scalability and integrated security. AEM Assets as a Cloud Service ensures maximum performance and stability - regardless of location and without the need for infrastructure or maintenance. Your teams can concentrate fully on content, while Adobe takes care of operation and availability.
What is Dynamic Media in AEM Assets?
Dynamic Media is an extension of AEM Assets that automatically optimizes images and videos for every end device, format and resolution. This eliminates the need to manually create different variants. Content is rendered, cropped and delivered in real time - always in optimum quality and speed. This ensures high-performance digital experiences across all channels and significantly reduces the maintenance effort.
How does AEM Assets ensure brand consistency?
Through centralized management and the AEM Brand Portal, AEM Assets ensures that all internal and external teams have access to the latest and approved brand assets. This reduces the risk of using outdated or incorrect content and protects brand integrity.
What is the AEM Brand Portal?
The AEM Brand Portal is a dedicated platform within AEM Assets that allows companies to easily and securely share approved assets with external partners, agencies and internal teams without having to grant full access to the DAM system.
How does AEM Assets help with collaboration?
AEM Assets offers collaboration tools that allow you to comment, review and approve assets directly in the user interface. This streamlines the approval process and eliminates the need for manual email workflows.
How can AEM Assets be integrated into existing systems?
Thanks to open APIs and predefined connectors, AEM Assets can be seamlessly integrated into systems such as Adobe Experience Manager Sites, Adobe Commerce, Akeneo PIM, Workfront, CRM or ERP solutions. This creates a continuous content flow from creation to playout - without media disruptions and manual intermediate steps.
What is the integration of AEM Assets and Adobe Workfront?
he integration of AEM Assets and Adobe Workfront combines work management with digital asset management. This enables teams to manage the entire content lifecycle, from request to creation to final publication in the DAM system.
Does AEM Assets offer protection for digital rights (DRM)?
Yes, AEM Assets offers robust DRM capabilities that allow companies to set detailed permissions and usage rights for their digital assets. This protects sensitive content from unauthorized access and ensures compliance with licensing agreements.
What does "version control" mean in AEM Assets?
Version control saves every change to an asset. This allows you to access a previous version at any time and track the history of an asset.
What is the difference between AEM Assets and a simple cloud storage service like Google Drive?
AEM Assets is a fully-fledged DAM solution with specialized functions such as AI-supported tagging, metadata management, dynamic media and collaboration tools. Simple cloud storage is primarily designed for the pure storage of files.
Can 3D assets also be managed in AEM Assets?
Yes, AEM Assets also supports the management and provision of 3D models and other rich media content.
Is AEM Assets an on-premise solution or cloud-based?
AEM Assets is a cloud-native solution, which enables scalability, fast updates and easy maintenance.
How does TechDivision support the introduction of AEM assets?
As an Adobe Gold Partner with many years of AEM experience, we support companies from strategy and technical implementation through to training and support. We develop individual solutions, integrate AEM assets into existing system landscapes and ensure that your DAM project not only works technically, but also offers real added value in everyday life.
Interested?
Simply fill out the form on the right or send us an e-mail to anfragen (at) techdivision.com or call us on +49 8031 22105-0.
