Adobe Analytics is at the heart of a data-driven digital strategy and provides you with the basis for truly understanding customer behavior. With powerful analytics, AI-powered insights, and flexible segmentation, you get a holistic picture across all channels: web, app, email, social, or point of sale. Instead of isolated figures, Adobe Analytics delivers actionable insights that allow you to optimize customer experiences in a targeted manner, use marketing budgets more efficiently, and measurably increase the ROI of your digital measures.
As a long-standing Adobe partner, TechDivision's data science team supports companies in optimally integrating Adobe Analytics into their system landscape, from strategy and implementation to ongoing optimization. Our certified experts combine technical know-how with analytical expertise and help you not only to collect data, but also to interpret it correctly and derive specific recommendations for action from it. In this way, you create the basis for well-founded decisions, personalized customer experiences, and sustainable digital growth.
What Distinguishes Adobe Analytics from Google Analytics & Co
Individual Data Collection without Limits
Define your own metrics, dimensions, and events exactly as your business model requires. Adobe Analytics offers maximum flexibility in data collection and modeling, far beyond the standard possibilities of Google Analytics.
Seamless Integration into the Adobe Experience Cloud
Connect your analysis directly with personalization, content, and commerce. The close integration with tools such as Adobe Target, AEM, or Adobe Commerce creates a consistent customer experience across all channels.
AI-Powered Insights with Adobe Sensei
Recognize patterns, trends, and opportunities automatically. With the integrated AI engine Adobe Sensei, you can turn huge amounts of data into actionable insights quickly, accurately, and at scale.
Data Protection and Full Control
Maintain sovereignty over your data, including hosting location, access rights, and governance. Adobe Analytics meets the highest data protection and compliance standards and is ideal for European companies with high security requirements.
Real-Time Data for Faster Decisions
Make decisions based on the latest figures, not yesterday's. Adobe Analytics processes data in near real time, enabling you to react immediately to user behavior, campaign developments, or market changes. This creates speed and agility in everyday digital life.
Scalable for Complex Organizations
Whether multiple brands, countries, or business units, Adobe Analytics grows with your structures. Flexible report suites, role-based dashboards, and customizable workspaces make enterprise-level reporting simple and efficient.
Our Services around Adobe Analytics
With our experienced data science team, we provide holistic support for the introduction, integration, and optimization of Adobe Analytics. From strategic planning and technical implementation to continuous data analysis and enablement, we accompany you on the path to a truly data-driven organization.
Strategy & Data Architecture
We work with you to develop a holistic analytics strategy that links your business goals with the right KPIs and data structures. We support you in defining metrics, segments, and dashboards, and thus create the basis for data-based decisions in real time.
Data Enrichment & Visualization
We enhance your data with additional sources, such as marketing automation, e-commerce, or external data feeds, to provide more in-depth insights. With individually configured dashboards and interactive reports, we make complex correlations understandable and tangible.
Training & Enablement
We enable your teams to use Adobe Analytics effectively. In individual training courses, workshops, and enablement programs, we impart practical know-how, from data interpretation to independent dashboard creation.
Implementation & Integration
Our data science team takes care of the technical implementation of Adobe Analytics and the integration into existing systems such as CRM, ERP, Adobe Experience Manager, or Adobe Commerce. This creates a continuous flow of data across all touchpoints from the first click to the completion of the purchase.
Analysis & Insights
Our experienced in-house consultants and data scientists help you to recognize patterns, identify potential, and derive data-driven measures. From campaign analysis and funnel optimization to attribution, we show you what really works.
Continuous Optimization
After implementation is before optimization: We support you continuously in the further development of your analytics landscape, the introduction of new features, and the use of AI functions such as Adobe Sensei. This ensures that your data strategy remains future-proof and measurably successful.
Every Interaction Counts: Gain In Depth Insights with these Functions
Adobe Analytics offers more than just metrics. Discover the powerful tools that uncover your customers' behavior and drive your business forward.
Flow Analysis
The flow analysis visualizes the path of your visitors through your website or app. You can see how users navigate from one page to the next and where they drop off. This helps you to identify bottlenecks, optimize navigation, and improve user guidance in a targeted manner. It's like a map of the customer journey that shows you the critical paths.
Segmentation
Segmentation is the tool for dividing your target group into smaller, homogeneous groups. Instead of just looking at the average visitor, you can, for example, analyze the behavior of first-time visitors, returning customers, or users from certain regions. This enables personalized marketing strategies and the discovery of untapped niches.
Attribution
Attribution helps you to understand the true value of your marketing channels. It answers the question of which touchpoint, be it a Google ad, a social media post, or an email, really contributed to the conversion. With the various attribution models, you can use your budget more efficiently and ensure that you invest in the channels that deliver the highest ROI.
Anomaly Detection
This AI-supported tool automatically monitors your data for unusual deviations. For example, it detects a sudden, unexplained drop in sales or an unusual increase in traffic. The automatic notification allows you to react quickly and find the cause of the problem before it has a major impact.
Cross-Device Analytics
In today's world, users are constantly switching devices; they start their research on their smartphone, continue on their laptop, and complete their purchase on their tablet. Cross-device analytics tracks the entire customer journey across these devices and links the actions of an individual user. This gives you a complete and coherent view of the customer journey and allows you to optimize the experience accordingly.
Real-Time Audience Management
With Adobe Analytics, you can define and activate data-based target groups in real time. Create dynamic segments (e.g., shopping cart abandoners) and send them directly to other Adobe products like Adobe Target to instantly deliver personalized experiences or targeted campaigns. Close the loop from analysis to immediate action and maximize your sales.
AEM Analytics Customers
Below are three examples of current Adobe Analytics Customers
Data-supported optimizations for higher sales
Since mid-2021, the company has been using Adobe Advanced Analytics productively to optimize the websites of its online store using flexible data analysis. Thanks to Adobe Customer Journey Analytics, OTTO can include product metadata in its analyses.
Use of real-time data for conversion optimization
Adobe Customer Journey Analytics and Adobe Analytics are the bank's "workhorses". They provide TSB with an up-to-the-minute view of customer behavior as they move between web, online and physical channels, such as the call center.
Integrated platform for brand communication
With the help of customer journey analytics, account teams can use the 360-degree view to bring together all the information and identify people with decision-making authority or recognize areas of interest.
Discover Adobe Analytics in Action
Immerse yourself in the possibilities of Adobe Analytics in the SPIN Digital Experience Lab and experience the entire Adobe Experience Cloud live to try out and touch. Find out how data analysis and targeted measures go seamlessly hand in hand and how innovation becomes tangible.
Connect your marketing world: In the SPIN Digital Experience Lab, you will gain direct insights into how Adobe Analytics delivers actionable data that is seamlessly used for personalization with Adobe Target or activating relevant audiences with Adobe Audience Manager. Experience seamless collaboration between the tools in real time and discover new potential for your digital business.
FAQs – Adobe Analytics
What is Adobe Analytics?
Adobe Analytics is a leading platform for digital analytics. It collects, processes and analyzes data from websites, mobile apps and other digital channels to understand user behavior and enable data-driven decisions.
Who is Adobe Analytics best suited for?
The platform is primarily aimed at medium-sized and large companies that require a deep, cross-channel view of their customers. It is used by marketing, product, business intelligence and UX teams.
What is the biggest advantage over free tools like Google Analytics?
Adobe Analytics offers far greater flexibility and data depth. It can map customized data models, is seamlessly integrated into the Adobe Experience Cloud and offers advanced features such as predictive analytics and more precise attribution.
What types of data can Adobe Analytics collect?
It can capture data from almost any digital source, including websites, mobile apps, email campaigns, social media, kiosks, IoT devices and even offline data (e.g. from call centers or POS systems).
What is the Adobe Analysis Workspace?
The Analysis Workspace is the heart of the platform. It is a flexible, visual workspace where analysts can quickly create ad-hoc analyses, reports and dashboards using drag-and-drop to answer complex questions.
How does Adobe Analytics help me with personalization?
Seamless integration with Adobe Target allows you to define dynamic segments in Adobe Analytics and send them to Target in real time. You can then play out personalized content, offers or advertisements there.
Can I track the behavior across different devices?
Yes, with cross-device analytics capabilities, Adobe Analytics can link a user's actions across different devices (desktop, smartphone, tablet) to create a complete and coherent customer journey.
What is "Predictive Analytics" in Adobe Analytics?
Predictive analytics uses machine learning to predict future customer behavior. For example, it can predict the likelihood of a purchase or the risk of customer churn.
Does Adobe Analytics offer real-time reporting?
Yes, the platform enables the creation of real-time reports. This is crucial in order to be able to react immediately to current trends or problems.
How can I measure the ROI of my marketing campaigns with Adobe Analytics?
By combining attribution models, campaign data and sales figures, you can precisely track which campaigns generate the most revenue or profit and thus optimize your marketing budget.
Is Adobe Analytics GDPR compliant?
Yes, Adobe offers extensive tools and features to ensure compliance with GDPR and other data protection regulations, including control over data collection and storage.
What role does Adobe Analytics play in the Adobe Experience Cloud ecosystem?
Adobe Analytics is the central brain of the Adobe Experience Cloud. It provides the insights that drive other products such as Adobe Target (personalization) or Adobe Campaign (email marketing). Without Analytics, there would be no data-based foundation for the other services.
Interested?
Simply fill in the form opposite or send us an e-mail to anfragen (at) techdivision.com or call us on +49 8031 22105-0.
