Adobe Edge Delivery Service

What you can expect in the webcast:

• Load time turbo: Get the most out of performance, improve your conversion rates and climb up the search engine rankings.
• Google Lighthouse Optimization: Learn how to achieve top scores in the categories of performance, accessibility, best practices and SEO.
• Optimize the performance of existing CMS and e-commerce solutions
• Content efficiency: Discover how you can optionally no longer create your content via a backend, but directly via Microsoft Word or Google Docs.
• First-hand expert tips: Martin Bürgi (Principal Product Manager at Adobe) and Stefan Willkommer (Co-Founder, CEO of TechDivision) share their knowledge and use concrete examples to show you how you can boost your online presence.

The webcast is aimed at all IT decision-makers who want to take their online presence to the next level and achieve more with smart content management.

Further information on the webinar and registration can be found at the following link: https://events.techdivision.com/adobe-edge-delivery-services-webcast

About Adobe Edge Delivery Services

In today's digital world, performance, engagement and conversion are key success factors. However, automation, efficiency and sustainability are playing an increasingly important role in almost all areas.

Google Lighthouse Score 100

With Adobe Edge Delivery Services (EDS), Adobe has developed a new solution approach for the delivery of websites and online stores that makes it possible to significantly reduce the loading times of existing websites, take content maintenance to a whole new level and at the same time optimize Google Lighthouse Scores as a ranking criterion and a central parameter for increased conversions towards 100 points. This forms the basis for the best possible visibility and therefore an increase in organic traffic! The best thing about it: the whole thing works without changing the underlying, existing technology and IT infrastructure.

Faster loading times increase visibility, which in turn increases organic traffic, improves the user experience and can significantly increase conversion rates. Furthermore, higher performance also makes an active contribution to sustainability: shorter loading times mean lower power consumption.

Content maintenance rethought

Adobe Edge Delivery Services also takes content management to a new level. This offers you various options for content maintenance. In addition to classic maintenance via the backend and a WYSIWIG editor, EDS will also allow existing and familiar tools such as Microsoft Word or Google Docs to be integrated directly into content maintenance in future, so that web content can be created more efficiently and flexibly and edited more quickly and easily than ever before. Your employees work in their existing environment and with the familiar tools, which means that no training or additional onboarding is required.

Marketing professionals can quickly implement changes for testing and experimentation or respond quickly to customer requests, whether the company uses Microsoft Word or Google Docs. A simple drag-and-drop interface also makes it easy to customize the layout and structure of pages for web or mobile app experiences.

The separate organization of code, content and design improves agility and team collaboration. In conjunction with consistent design systems, reusable content components, direct access to regulated assets and translation workflows, speed and productivity can also be improved and expanded.

The Adobe solution ensures technology independence, allowing you to maintain your existing infrastructure while benefiting from state-of-the-art software architecture and a headless/composable approach.

Already more than 350 enterprise customers

In the meantime, more than 350 projects have been successfully launched worldwide by companies in various sectors and sizes, creating massive benefits: Among others, the US billion-dollar corporation HanesBrands doubled its organic traffic by using Adobe Edge Delivery Services.

"We're consistently getting scores between 95 and 100. That's an incredible jump in speed," says Leo Griffin, Vice President and Global Head of Consumer Technology, HanesBrands, Inc. "The experience is lightning fast. I looked long and hard for a faster e-commerce site and couldn't find anything that came close. This is a real breakthrough. It's a radical improvement over anything else on the market. "