International content commerce platform

Project Goal

The objective of the project was to build a robust and extensible digital commerce platform for CASIO Europe, based on the Adobe Experience Cloud. This platform can be used as a template for other, multi-country clients or country rollouts.

TechDivision's main task here was to address the special features of the German market. Our primary goal was to integrate the new platform seamlessly into the existing IT infrastructure, with existing systems such as ERP and PIM, as well as to take over project- and incident management. Furthermore, TechDivision was commissioned as a partner for various topics in the areas of security, performance, hosting infrastructure, and security.

  • International launch of a B2C platform
  • Creating and linking internal processes
  • Operational support and enablement of the E-Commerce departments
  • Data analysis and recommendations for improvement
  • Support and training of agile processes
  • Provision and testing of test routines and reports
  • Reporting, data visualization, and isolation of optimization potential
  • Accompanying business processes

Our Solutions

How we supported CASIO

Comprehensive project- & incident management

Technology consulting & conception

Security & performance consulting

Translation management

Orchestration of the new platform

Interfaces (ERP & PIM)

SEO support

We are delighted to have TechDivision as an extremely experienced partner for our portal project, who not only has extensive and comprehensive experience in the field of E-Commerce and agile working methods, but also has the relevant expertise with the Adobe Experience Cloud. The TechDivision team was involved right from the start, regularly provided very helpful impulses and ideas, and was not too shy to take on supposedly trivial tasks during the hot project phase. Working with you was great fun, and I'm excited to work with you again and for what's to come!

Kai-Christian Helms, Senior Marketing Manager, CASIO Europe

The japanese company CASIO is one of the leading international manufacturers of electronic consumer goods. True to the principle of "creativity and contribution," the company has been dedicated to the development of products characterized by state-of-the-art technology and innovative design language since its foundation in 1957.

Today, the global CASIO product range includes watches, digital cameras, cell phones, electronic dictionaries, calculators, musical instruments, projectors, POS systems, cell phone terminals, and electronic components such as LCD displays.

In the course of international expansion, the sales subsidiary CASIO Computer Co. GmbH Deutschland was founded in Hamburg in 1972. In 1994, CASIO moved to the Norderstedt Business Park.

In 2002, CASIO's European headquarters were relocated from London to Norderstedt and CASIO Computer Co. GmbH became CASIO Europe GmbH, which has since been responsible for sales and marketing activities for the entire European region and acts as the direct representative for Germany and Austria.

At the beginning of 2009, CASIO moved to NORDPORT in order to meet the constantly growing demands on mobility and logistics that are placed on an internationally-operating European headquarters. Together with the European headquarters, companies in Great Britain, Italy, France, Belgium, the Netherlands, Norway, Spain and Russia, as well as numerous distributors in other European countries, form a network that ensures optimum distribution of the highest quality.