Project Objective
Phase 1: B2B Online Store (2020/2021)
- Establishment of an online store to automate sales, particularly for components and spare parts
- Relief of the sales department
Phase 2: Integrated Digital Experience Platform (2022/2023)
- Consolidation of existing country clients and URLs
- Creation of a flexible and scalable basis for further digitalization
- Merging the corporate website with the e-commerce offering
- Creation of the best possible customer satisfaction through state-of-the-art tools in service and support
- Significant increase in efficiency by providing various self-services for end customers (customer portal) and thus freeing up existing resources
- Optimization and expansion of new customer acquisition and lead generation
Phase 3: Ongoing Expansion and Optimization (2024)
- Connection and integration of Marketo as a central marketing automation tool
- Introduction of Adobe Workfront to control and monitor all relevant marketing processes
Our services
How we supported Erhardt+Leimer
Development of the Digital Strategy
Concept & Design
Adobe Commerce Development
Integration Adobe Experience Manager & Adobe Analytics
Testing & Rollout
We have already had excellent experience with Adobe Commerce lately and wanted to take our existing web presence to an entirely new level and offer the best possible digital experience, especially in the B2B environment. With Adobe Experience Manager and Adobe Analytics in combination with Adobe Commerce, we have found the perfect toolset for this. And with TechDivision, we have an extremely experienced and committed service provider for digitalization at our side, who has accompanied and supported us from the very beginning. "
Dominique Slavik, Head of International Marketing, Erhardt+Leimer
Do you have any questions?
Simply fill in the form opposite or send us an e-mail to anfragen (at) techdivision.com or call us on +49 8031 22105-0.
