HJH Office GmbH

Migration of the existing store solution to Magento 2 with focus on B2B & B2C

Project Goal

As an online-pure-player, HJH turned to us in order to be able to react to market developments and ever-increasing customer requirements, as well as to be able to manage its ambitious growth plans in the future.

HJH wanted to create the technological foundation for the future by introducing a new and flexible digital commerce platform. To do this, the existing IT infrastructure had to be docked to the new commerce platform, which had to be function for both B2B and B2C customers.

In an extensive strategy workshop, we worked with the client to develop a vision, corresponding goals, and an implementation plan that would raise the web store to a new standard for both B2B and B2C customers, particularly in the area of customer service, making it a benchmark in the market. We stood (and still stand) by HJH as a holistic partner for strategy development, implementation, and online marketing right from the start.

  • Replacement of the previous E-Commerce software with a new, future-proof, and flexible commerce solution with Adobe Commerce powered by Magento
  • Migration of existing data from Mauve as the leading ERP system
  • Maximum future viability thanks to state-of-the-art technologies
  • Sophisticated design based on the latest user experience findings
  • Checkout optimization
  • Target group-specific content
  • Comprehensive filter options
  • Best possible performance (loading times)
  • Comprehensive scaling options incl. further country rollouts
  • Use of Adobe Commerce powered by Magento as the technological basis
  • Use of TechDivision's "Pacemaker" and "Bloodstream" as flexible middleware components for connecting third-party systems (especially ERP)
  • Development of mood boards in the new "look and feel," taking into account current design and usability trends
  • Payment method filter for different payment methods
  • "Request a quote function" – quote generation also for B2C customers via the backend
  • 360 degree images on the product detail page
  • Additional filter for "items not in stock"
  • Container logic for ordering products that are currently sold out

Our Solutions

How we supported HJH

Digital strategy

Concept & Design

Magento development


Online marketing

In TechDivision, we have found a partner that not only has extensive technological expertise, but also offers a holistic approach that ranges from consulting, design, and implementation to online marketing. From the very first meeting, we had an excellent feeling that we had made the right decision, and this proved to be the case throughout the course of the project, and especially after the go-live. With Magento, we have opted for an enormously powerful E-Commerce solution for our further expansion, which offers us the necessary flexibility, scalability, and security for the coming years. The results so far clearly underline that we have made the right decision. And with TechDivision as our partner, we feel that we are in exceptional hands. We are therefore looking forward to the upcoming projects and further cooperation, which is always very transparent and based on partnership. Many thanks for this!

Thomas Weber, Managing Director, HJH Office GmbH

HJH Office GmbH is the market leader for office chairs in German-speaking countries - with just one channel: Online at www.buerostuhl24.com. With more than 60,000 individual chairs immediately available in stock, HJH has Europe's largest instant product range in the office seating sector. In the future, other suppliers will probably have to dress warmly, as other product types will now also be the focus of attention. HJH approached us with the declared mission of being the competent partner for the entire workplace.

In order to raise customer service in particular to a higher standard, various enhancements are being used to simplify the entire quotation process between customers and HJH. In addition, the delivery status of each individual product is now displayed to the customer in the web store. The new features have been adapted so that they work equally well for both B2B and B2C customers.

A so-called "container logic" has been implemented in the backend to offer users the opportunity to be informed as comprehensively as possible about the delivery status of their products and to be able to pre-order items that are sold out.. They are then shown the expected delivery date.

We were faced with a small challenge when the demand for office furniture increased rapidly from spring 2020 due to the COVID-19 situation, meaning that many of HJH's products sold out quickly. In order to continue to offer customers an exemplary user experience, an additional filter was implemented that only displays "available" items by default. Unavailable items are visible via the selection in the filter so that details of the entire product portfolio are still accessible.