Initial Situation
To ensure that LaModula can continue to develop in the future and offer its customers the best possible user experience, the decision was made to upgrade the existing e-commerce platform to the latest state of the art. This includes migrating from Magento 1.9 to Magento 2. 2.3. The technical implementation was carried out by TechDivision in close cooperation with technology partner Atwix.
Another goal of the Austrian company was to go online with three additional international online stores for the German, Italian, and Swiss markets. They also faced the challenge of connecting the web store to the existing ERP system. To guarantee customers an optimal shopping experience, usability was to be improved, the checkout process simplified, and loading times accelerated. At the same time, the design of the store also needed to be updated.
To address the target group in the best possible way, the company set itself the task of providing more and suitable content for the online store that was as appealing as possible.
A particular focus was placed on the topics of safety, high quality, customer orientation, and sustainability. The LaModula values should also be reflected in the online store. To improve the user experience, a lot of love and effort was invested in the product detail pages in particular. These were to offer various configuration options and clearly display all product information. The category pages were to offer users extensive filter options. The store should enable an illustrated search for products, categories, and CMS pages.
By once again winning the “WKO Top of Webshop” award, the requirements of the relaunch were impressively confirmed, and the goal of continuing to offer customers a perfect shopping experience was fulfilled 100 percent.
Project Goals
- The aim of the project was to migrate the online store from Magento 1 to Magento 2 and thus create the most scalable and future-proof basis possible for further expansion.
- In order to guarantee customers an optimal shopping experience, usability was to be improved, the check-out process simplified and loading times accelerated. At the same time, the design of the store was also to be updated.
- The target group was to be optimally addressed with appealing and comprehensive content and provided with comprehensive support when purchasing online.
- Another key objective was to connect the six offline stores and offer customers an optimized consulting and shopping experience in the store.
Requirements
- Creation of a flexible and high-performance online store based on Magento 2
- Best possible scalability and support for additional country clients
- Migration of existing data from Magento 1 to Magento 2
- Improved usability and user experience
- Checkout optimization
- Faster loading times
- New, more modern design
- Comprehensive content for category pages
- Extensive category filters
- Best possible mobile experience
- Connection of the existing ERP system
Solutions
- Use of Magento 2.3 as the technological basis
- Content blocks for each individual category page
- Integration of a 3D product configurator
- Lazy loading for all page types
- Custom request-a-quote feature incl. role and rights management for the offline stores
- Implementation of a store frontend for creating offers in the offline stores
- Optimization of the backend order workflows
- SEO on-page optimization
- Canonical handling
- Optimization with regard to duplicate content
- Ratings at category level
- Microtags (review, product)
- Filtering of shipping methods according to the composition of the shopping cart
Our Services
How we supported LaModula
Technology Consulting
Migration from Magento to Magento 2
Improved Usability and thus increased Conversion and User Experience
Clear 3-step Check-out
Faster Loading Times
New Design adapted to the Target Group
"We have been an online player since the beginning of our company history and had built up a successful and award-winning online store. Nevertheless, we are constantly striving to optimize our services for the benefit of our customers - so the idea was born to make the webshop even more appealing and secure and to bring it up to the latest state of the art. We were looking for an experienced partner who could support us from the outset and with whom we could implement a strategy tailored to our needs and goals. We found this partner in TechDivision: Many years of expertise and practical experience in both consulting and implementation convinced us. The result speaks for itself. We have also already received an award for our new web store. We are looking forward to the upcoming projects and further joint milestones. Thank you very much for the cooperation so far!"
Mr. Hannes Bodlaj (Managing Partner, LaModula GmbH)
Interested?
Then you can arrange a non-binding consultation appointment with our consulting team here!
