In the digital fast lane with enterprise tools

Project Goal

PINO GmbH approached us in the summer of 2016 because the store based on Magento 1 was not stable at the time.

After an audit, we subsequently took over its optimization and further development. Due to PINO's growth and ambitious plans, a website relaunch was planned in 2018, which involved switching to Magento 2. The company was one of the first customers in the German-speaking world to opt for the Cloud version of Magento.

As a result, a number of new features were rolled out in addition to various new country stores. Highlights include a headless VR product configurator and the use of artificial intelligence for product recommendations.

PINO is once again on the cusp of the next stage of development, which focuses on providing the best possible shopping experience across all relevant touchpoints. To this end, PINO is relying on the Adobe Digital Foundation package for SMEs.

  • Reliable, technological basis for the coming years
  • Maximum scalability and security
  • Extensive support for data- and content-driven E-Commerce and marketing
  • Support for existing sales through state-of-the-art tools
  • The technology should relieve PINO so that it can focus primarily on its customers and business
  • Creating a new, unique shopping experience for both B2C and B2B on one platform
  • Use of Adobe Commerce powered by Magento as the foundation for unified commerce (B2C and B2B on one platform)
  • Implementation and integration of a comprehensive product configurator for therapy tables
  • Expansion to include a headless VR product configurator that is docked to Adobe Commerce
  • Use of the AI technology Adobe Sensei for product recommendations
  • Successive expansion of the existing E-Commerce platform by integrating Adobe Experience Manager (CMS), Adobe Analytics, Adobe Target, and Adobe Campaign to enable unique shopping experiences across all relevant touchpoints and data-driven marketing in the future

Our Solutions

How we supported PINO

Concept & Design

Adobe Commerce / AEM Development


We made the absolutely right decision in opting for Magento Commerce Cloud. The development to date on the one hand and the high stability and reliability on the other ensure that we can concentrate on the further development of our stores and real innovations, such as the VR product configurator or providing product recommendations using artificial intelligence. With the introduction of Adobe Digital Foundation, we will reach a new milestone within our E-Commerce offering and will be able to offer an entirely new level of shopping experience across all relevant touchpoints for our customers in both the B2B and B2C environments.

Martin Mannowetz, E-Commerce Manager, PINO GmbH


PINO, originally founded in the Black Forest in 1904 and now based in Hamburg, offers an extensive range of high-quality therapeutic products, training tools, and fitness products that impress with their outstanding quality at an excellent price-to-performance ratio. Since 1904, the family-owned company has stood for convincing quality and the respectful treatment of people and nature. More than 25,000 customers in Germany alone place their trust in PINO products, which are now sold and appreciated in 34 countries.