- 75% time saving in product data maintenance
- Increase the number of products in the online store by a factor of 10
- Intelligent search structure with up to 200 filterable and searchable attributes
- Rollout of five shared catalogs in four subsidiaries within just 3 months
Project Objective
Trotec belongs to the Dantherm Group, the European market leader for air conditioning solutions. The aim of this project was to consolidate Trotec's scattered product data landscape and expand it into a scalable “single source of truth” for marketing, sales, and e-commerce. Instead of operating CRM, ERP, outdated PIM, and various DAMs as isolated solutions, all product-relevant information was to be available centrally, consistently, and across brands today for Trotec, tomorrow for other brands and future subsidiaries of the Dantherm Group.
With the Akeneo Product Cloud, a central platform was introduced that clearly models complex technical attributes and reliably maps them in multiple languages. The flexible data model with table attributes and reference entities creates quality and future security.
AI-powered translations shorten time-to-market in new markets without losing tonality and terminology
Internal stakeholders receive curated product information via Akeneo Shared Catalogs without deep PIM access. Context-appropriate data is thus available for campaigns, sales, and e-commerce.
Playout in Adobe Commerce is automated via a TechDivision middleware solution for a consistent product experience along the customer journey.
In short, the goal was data sovereignty and speed. Trotec now has a central, expandable PXM platform based on Akeneo that manages product data efficiently, makes it usable across teams, and scales internationally.
Project Goals
- No central source: Product information was distributed across PIM, CRM, ERP, and DAM, resulting in media discontinuities, duplicate maintenance, slow coordination, and error-prone updates.
- Manual maintenance slowed things down: Technical details (e.g., sound pressure level, protection ratings) and translations were maintained manually, time-consuming and not consistent across the board.
- Lack of scalability: A robust structure was lacking for the growing portfolio, including accessories and spare parts; it took a great deal of effort to map the international range.
Requirements
- With Akeneo PIM as the central building block, a sustainable, future-proof product data platform was created - as the basis for efficient collaboration and consistent quality across all brands.
- Central, scalable database: All product lines, brands, and subsidiaries access a standardized source. This reduces duplicate maintenance, simplifies processes, and creates a clean basis for growth.
- Faster, more intelligent enrichment with AI: structured attributes and automated translations speed up the maintenance of complex technical information. Result: shorter time-to-market with stable terminology and higher data quality.
- Seamless playout across all channels: Shared catalogs and integrated systems ensure that optimized product data reliably reaches every touchpoint for a consistent product experience in marketing, sales, and e-commerce.
Solutions
- 75% less time spent enriching technical data processing time reduced from two working days to just four hours.
- Improved teamwork within the first quarter after the go-live; five shared catalogs were rolled out to teams in four subsidiaries.
- Digital product presence increased tenfold from around 2,500 to around 25,000 SKUs, including all Dantherm Group brands.
- AI-supported scaling preparation for the automated enrichment of 20,000 products previously managed offline.
- Intelligent search structure with up to 200 filterable and searchable attributes as the basis for an Algolia-supported search that delivers precise results even with fuzzy entries.
- Foundation for B2B e-commerce growth: consistent product information across brands and countries as the basis for the planned 35% increase in online sales by 2027.
Our Services
How we have supported Trotec
Consulting & Project Management
Analysis & Optimization of Product Data through Data Science
Implementation of Akeneo PIM in the Cloud Version
Connection of Akeneo to Adobe Commerce with own Middleware
Optimization of the Product Creation & Enrichment Process
"Akeneo enables us to manage product data more independently, more precisely, and faster across languages and teams, even with growing complexity. With TechDivision, we have a well-experienced service provider at our side who not only advises us throughout our digital journey but also handles the implementation in a very professional manner. We are excited for what is yet to come!"
Tim Bremkes, Head of Platform & Shop
Do you have any questions?
Simply fill in the form opposite or send us an e-mail to anfragen (at) techdivision.com or call us on +49 8031 22105-0.
